A brief summary of a talk given by Fred Wilson at the ‘Future of Web Apps’ in Miami 2010:
- ‘Speed‘ is not a feature, it is a requirement.
- Lack of ‘Instant Utility‘ cheats users out of their personal victory after publishing work.
- ‘Clean‘ design doesn’t just look nice, it is the efficient use of functionality.
- ‘Less is more‘ satisfies user totally, while allowing to adapt to future requirements more gracefully.
- By being ‘Programmable‘, an app invites people to build a universe around its core functionality.
- With ‘Restfull‘ Wilson describes micro-content which integrates everywhere with a pretty url.
- Apps become even more ‘Discolverable‘ by being viral themselves.
- ‘Personality‘ makes users feel at home in their personal software.
- The personality has to be published with a media-kind of ‘Voice‘, onboarding consumer competence.
- With a ‘Playful‘ element the users attention can be directed towards marketing goals.
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